Impact

JANUARY 2026 |
The Marketing Issue

Feature

Could Your Practice Use a Concertmaster?

The benefits of hiring a Director of Operations

As the COO of a growing physical therapy organization, it took me a while to figure out the potential advantages of appointing a second-in-command. When I first stepped into this role, I struggled to

BY Jason Lobb, PT

Feature

Revolutionizing Manual Therapy: The Synergy of Technology and Technique in Enhancing Patient Outcomes

"Combining tech with manual therapy boosts patient outcomes."

BY Jason Lobb, PT

Feature

Revolutionizing Manual Therapy: The Convergence of Art and Science

"Blending art and science, manual therapists revolutionize treatment app...

BY Jason Lobb, PT

Feature

Elevating Clinical Excellence: The Convergence of Manual Therapy and Technology-Driven Outcomes

"Combining manual therapy with technology-driven outcomes to elevate cli...

BY Jason Lobb, PT

DEPARTMENTS

Practice Management

When Your Show Gets a Bad Review

"Integrating manual therapy with technology boosts patient outcomes."

Leadership

Enhancing Patient Outcomes Through Integrated Manual Therapy and Technology

"Combining manual therapy with technology to improve patient outcomes."

Marketing & Outreach

Integrating Insight: Manual Therapy Meets Technology for Enhanced Patient Outcomes

Manual therapy meets tech to boost patient outcomes with enhanced insigh...

INSIDE APTA PRIVATE PRACTICE

Editor's Note

"Advances in tech revolutionize manual therapy, boosting patient outcome...

Membership Matters

Welcome to the new members who joined APTA Private Practice in September

On the Move

"Technological advancements enhance manual therapy's effectiveness in im...

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