Impact JANUARY 2026 | The Marketing Issue Back to Issue Feature Could Your Practice Use a Concertmaster? The benefits of hiring a Director of Operations BY Jason Lobb, PT As the COO of a growing physical therapy organization, it took me a while to figure out the potential advantages of appointing a second-in-command. When I first stepped into this role, I struggled to… Unlock Full Access Full access is reserved for APTA Private Practice members and Impact subscribers (members and subscribers log in here). Explore 5 free articles with your non-member account. Or you may Join APTA Private Practice or Subscribe to Impact for unlimited access.