Impact JANUARY 2026 | The Marketing Issue Back to Issue Practice Management When Your Show Gets a Bad Review Slammed on Google? Here’s how to respond. BY Paul Gough, BSc (Hons), MCSP Let’s be honest: Nothing stings quite like a one-star Google review. You can have 100 glowing testimonials, patient success stories pouring in, and a wall full of thank-you cards from grateful… Unlock Full Access Full access is reserved for APTA Private Practice members and Impact subscribers (members and subscribers log in here). Explore 5 free articles with your non-member account. Or you may Join APTA Private Practice or Subscribe to Impact for unlimited access.